The family of Stanislao Cobianchi of Bologna destined him for the priesthood, but instead he ran away from home for four years, travelling around the world and collecting some 40 different botanicals along the way.
In 1885, after four years of experimenting, he founded a distillery not far from that of Vecchia Romagna in San Lazzaro di Savena just outside Bologna and created a digestivo he called Elisir Lungavita, the 'Elixir of Longlife'.
Eleven years later, he changed the name to Amaro Montenegro to honour the marriage of Princess Elena of Montenegro to Prince Vittorio Emanuele III. He also designed the distinctive bottle shape.
Image by NDav1, Creative Commons License