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Museo della Figurina

House of Cards

Inside the museum

Giuseppe Panini, one of the founders of Modena's Edizione Panini publishing dynasty and older brother of Umberto, accumulated the biggest museum collection in Modena. The Paninis printed books and comic books, but they made their real money from stickers and collectors' cards (figurine in Italian).

Giuseppe's mad passion for these led to the Museo della Figurina, housed since 2006 in the Palazzo Santa Margherita and now part of the Fondazione Modena Arti Visive (FMAV), which uses the building for special exhibitions.

The permanent collection holds y a choice selection of Panini's half a million cigarette cards and every other kind of collectors’ cards, going back to the 1860's, as well as matchboxes, menus, calendars, and no less than 43,000 19th-century letter seals.

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Corso Canalgrande 103

Hours Wed—Fri 11am—1pm & 4pm-7pm, Sat, Sun & hols 11am-7pm but do check the website

Adm €6, €4 ages 18-26; under 18 and over 65 free.

+39 059 2032919

Modena Museums and Galleries

Text © Dana Facaros & Michael Pauls

Image by Maurizio Malagoli, Creative Commons License